Marketing through Facebook Profile
10 Tips for Marketing Your Business through Your Facebook Profile
The best way to market your business on Facebook is
through a Facebook Page dedicated to that business. However, your personal
Facebook Profile presents some marketing
opportunities of its own. First and foremost, using your personal profile starts with personal
relationships in building business relationships.
1. Let your friends know about your business. Make posts
that specifically focus on the business. You can put a lot of information in
one post, but it would be more effective to go through a number of posts,
spread out over time, with each having a tidbit of information. The multiple
posts increase the chances that any particular friend will see the post.
2. When friends share your posts about your business and
their friends Like or Comment on them, consider sending Friend Requests to
those new contacts. If they accept your Friend Request, you have new friends
that will be seeing your posts regularly.
3. Use your ability to select whether each post can be
seen by only Friends or by the Public to expand your ability to use your
personal profile to interact with the Public.
4. You should also Allow Follows. When you Allow Follows
to your personal profile, you don’t have to accept individuals as Friends to
for them to see all of your public updates. You also won’t have your news feed
cluttered with the updates of all of your followers.
5. Even personal posts can connect to your business. Your
business is a major part of your life, so it is natural that some of your
personal posts will involve things that are happening in your business. Keep
those posts personal for your friends, but don’t overlook the opportunities to
promote your business subtly at the same time.
6. Don’t hesitate to create posts to your personal
profile that are solely ads for your business. This is an effective place to do
that, because your friends already trust you. You have to build that trust in
new contacts. Keep it in balance, though. Even your friends will lose interest
in your Facebook posts if they are about nothing but your business.
7. Whatever the nature of post, if there is any
connection to your business, include business contact info or a link to your
website.
8. Always work to find ways to include a “Call to
Action.” Whatever you are doing to promote your business on Facebook, asking
the reader to take some action that will strengthen their connection to your
business is essential. Some possibilities are links to take them to your
website or Facebook Page, or to sign up for your mailing list to receive an informative
report or other information. Any
response to a Call to Action gives you more information about the prospect and
presents an additional opportunity to make them a customer.
9. Use images intensively. A company logo, a photo of
your place of business, or a photo of employees involved in some public service
activity – any image like this draws more attention and gets more responses
than text alone. Include text with, or even within, the image to further
enhance its ability to create interest.
10. Any professional certification or award is a subject
of personal pride, but don’t overlook it as an opportunity to promote your
business.
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