Marketing with Facebook Pages
10 Tips for Marketing Your Business with Facebook Pages
In the process of looking for ways to increase sales, you
have probably realized the root question in any marketing campaign is “How do I
get information about my business in front of people?” Before you even decide on the content of your
marketing message, you have to know that people will see it. That means knowing
where people will be.
Facebook is where people
are, with over 1.3 billion active users. And on any given day, 48% of them
log on. You can target your desired demographic in that enormous audience by
creating a Facebook Page, so let’s look at some ways to use a Facebook Page to
market your business.
1. Create a page. That is your starting point, so don’t
put it off. It is quick, easy and free. You
can have a Facebook page for your business up and running in less than an hour,
and you can refine it as frequently as you wish.
2. Add a cover and a profile picture. Some graphic
representation of your business (a photo or your logo, for instance) will create
brand awareness for that image. People that have visited your Facebook Page
will have a connection with all of the information they have received there
whenever they see that it.
3. Add a “Call to Action.” On the Cover area of your page, set up a call
to action. Use it. Also use Call to Action buttons or links in your posts and
in ads you create. Responses to a Call to Action build your fan base and create
alternative ways to market to those fans.
4. Add a description of your business. This is the first
place visitors will see information about the nature of your business. You have
two places for descriptions – a short one
(155 characters) and a long one. Use both.
5. Add contact information to encourage prospects to find you. Add your address,
telephone number and website URL to your page. Some businesses will use a
Facebook Page in lieu of a website. If
you have a website, though, a leading
function of the Facebook Page will be to drive traffic to it.
6. Post on your personal Facebook Profile to acquaint
your friends with your Facebook Page. Ask them to Like your Facebook Page.
(Another Call to Action!)
7. Through your Page, connect with Facebook Groups that
have the interests that you expect your customers will have. There is no better way to increase your
business’ exposure quickly.
8. Start posting and do it
often. You increase the chances of any given Facebook fan seeing your post when
you post at least two or three times per day.
9. Do not post only
ads on your page. Your main reason for creating the page is to increase your
business, but an advantage of Facebook over most marketing tools is the ability
to build a relationship with prospects. Give them reasons to like you. Give
them entertaining and informative posts, as well as ads.
10. Allow others to post to your Page. This provides an
opportunity for two-way communication with prospects – another step in building
a relationship rather than merely dispensing ads. There are options available
to provide monitoring so you can protect your page from inappropriate language,
for example.
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